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  1.  13
    Experiments on Mass Communication.A. A. Lumsdaine & C. I. Hovland - 2017 - Princeton University Press.
    Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators. Originally published in 1971. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these (...)
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  2.  10
    Appendices: Measurement problems encountered.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 283-283.
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  3.  9
    A. the baseline for measurement of percentage change.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 284-292.
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  4.  59
    B. “marginal” versus “internal” effects.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 293-307.
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  5.  11
    Contents.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press.
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  6.  11
    C. comparison of the before-after and the after-only design of experiments.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 308-328.
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  7.  11
    Chapter 5. experimental comparison of alternative presentations.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 120-146.
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  8.  14
    Chapter 6. effects of films on men of different intellectual ability.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 147-176.
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  9.  11
    Chapter 3. general implications derived from the orientation film experiments.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 51-79.
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  10.  9
    Chapter 1. introduction.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 1-16.
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  11.  26
    Chapter 7. short-time and long-time effects of an orientation film.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 182-200.
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  12.  9
    Chapter 10. summary and evaluation.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 247-280.
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  13.  11
    Chapter 2. the orientation film, “the battle of britain”.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 21-50.
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  14.  12
    Chapter 9. the effect of an audience-participation technique in film-strip presentation.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 228-246.
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  15.  16
    Chapter 4. the audience's evaluation of films.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 80-119.
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  16.  19
    Chapter 8. the effects of presenting “one side” versus “both sides” in changing opinions on a controversial subject.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 201-227.
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  17.  9
    D. “regression” in the analysis of effects of films.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 329-340.
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  18.  7
    Frontmatter.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press.
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  19.  8
    Index.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 341-346.
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  20.  8
    Introduction to part II.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 179-181.
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  21.  12
    Introduction to part I.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press. pp. 19-20.
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  22.  21
    Measures of individual differences in susceptibility to conditioning.A. A. Lumsdaine - 1941 - Journal of Experimental Psychology 28 (5):428.
  23.  10
    Preface.A. A. Lumsdaine & C. I. Hovland - 2017 - In A. A. Lumsdaine & C. I. Hovland (eds.), Experiments on Mass Communication. Princeton University Press.
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